Today a am going to explain what is schema markup and how it will help you to increase the traffic for your site.
So let’s start it
What is Schema Markup
Schema.org Markup (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.
Do you know why and how it started?
Due to the monopoly of Google, it is an obvious thing to think that, the schema is something related to google. But it is not so, schema markup is used by all the search engines, not just Google.
But then why we use schema markup? Well, this is what, Scema.org says in their official statement
Your web pages have an underlying meaning that people understand when they read the web pages. But search engines have a limited understanding of what is being discussed on those pages. By adding additional tags to the HTML of your web pages—tags that say, “Hey search engine, this information describes this specific movie, or place, or person, or video”—you can help search engines and other applications better understand your content and display it in a useful, relevant way. Microdata is a set of tags, introduced with HTML5, that allows you to do this.
So, How it started?
Schema.org is the result of a collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.
Is it seems a little complicated? Well, it is not that complicated actually,
Like, In the below screenshot you can see the SERP result. These are showing in rich snippet and these are simply helpful for you to get more understanding of the page you are reading.
Major Types of Schema Markup
There is data markup for.
- Local businesses
- TV episodes and ratings
- Book reviews
- Software applications
How It can help you grow your traffic
Websites that use schema markup rank better in the SERPs than companies without markup. One study determined that websites with markup rank an average of four positions higher in the SERPs than those without schema markup. While it’s not totally clear that this higher result is due to the markup alone, there is obviously some correlation.
Right now, one-third of Google’s search results incorporate rich snippets, which includes schema markup. However, according to recent research, less than one-third of websites use schema markup.
In other words, there are millions of websites that are not using Schema Markup and losing huge SEO potential. If you use schema markup, you’ll automatically have an advantage over your competition.